Today’s post addresses the common misconception and the commonly practiced use of leading case in blog post headings. Something I feel strongly about.
There is a lot of debate to wether you should use leading case (capitalised) titles in your blog post. Firstly, your decision to use leading case on your blog post titles will not impact your SEO. Let’s get that out of the way first up. There is also no hard-written rule around best practice or what is right or wrong.
We do use leading case here at Bloggable but only in our blog post title. We do this to give the title a little more weight over the post headings.
When should you use leading case?
Think back to when you were at school. You were taught this stuff right..? Well nothing has changed. Use leading case for:
- Abbreviations (eg. G.M.T – Greenwich Mean Time)
- Peoples names and titles
- Days of the week
- Calendar days (eg. Christmas)
- Countries, languages and nationalities
- Company and organisation names
- The personal pronoun ‘I’
- To begin a sentence
This is just a few examples of course. I have read some guides that recommend using leading case on any word longer than four characters and also some that say to use leading case on the first and last word of the post title only. [Read more...]