How to Make Your Social Media Strategy a Success

How to Make Your Social Media Strategy a Success

A discussion that we have regularly with our clients is around social media strategy is which social media platform should they be involved in.

When you consider how many applications are available for updating your social media statuses, you could be forgiven for being a little overwhelmed. Combined with the effort it takes to monitor and manage all these platforms (TwitterFacebookGoogle+Instagram and YouTube just to name a few), you may sometimes feel like giving up.

However there are a few things you can do to keep it all under control and within reach. [Read more...]

Five Reasons Your Business Needs a Blog

Five Reasons Your Business Needs a Blog

Maintaining and managing a blog for personal or business can be a lot of work. However there are many benefits to the business and your product or service offering that can come from the invested time and effort. Not convinced? Well let’s take a look at a few benefits.

Now, we could have made this post 100 good reasons your business needs a blog, but to save us all some time and effort, here’s my top five for consideration.

1. Search Engine Optimisation

Search engines love fresh, new content. There is no better way to achieve this then a blog. A blog lets you write articles with specific targeted keywords and content. It also increases the ways in which your website or online business can be found, as visitors comment and share your posts, these updates are then spread through and passed on to other social networks. Contributing to your blog posts overall SEO. Higher search rankings ultimately mean more visitors to your website. More visitors means more opportunities to promote your company, products and online presence.

2. Builds authority

Building authority not only impacts search engine ranking but more importantly, it directly increases your ability to influence your online users. Creating content that directly demonstrates particular expertise in your industry builds credibility in the minds of your audience. This is important as people are generally more inclined to buy from businesses and brands that they trust. Building authority and trust with your audience positively impacts your opportunities to make sales. [Read more...]

10 SEO Guidelines for Every Blogger

10 SEO guidelines for every blogger

Keeping up with changes in Google algorithms and best SEO practices can be a challenge for any blogger, pro or beginner. If you’re beginning your blogging journey my advice would be to focus on defining your blogs purpose and attracting an audience. This should be your priority. Then over time you will learn to develop and sharpen your SEO skills.

However, if you’re wanting to jump straight in and bypass all the notes you have added to Evernote to read later, there are 10 standard SEO guidelines you should be aware of and adhere to for every post you write.

1. Include your targeted keywords in your page title

Your page title should be unique within your website or blog. Be sure to include your targeted keyword or keywords when deciding on the title.

2. Use a meaningful permalink

Also referred to as a page-slug, your post’s permalink should be meaningful and include your targeted keywords just like your blogs post title. Be sure to use a dash to separate words and not an underscore. [Read more...]

Should You Use a Popup on Your Website?

Should you use a popup on your website?

Since launching Bloggable just over a year ago, we’ve tried many ways and means of increasing our subscriber base. From top of page nudge bars, to a subscribe primary call to action (which we have now), to a popup for our first time visitors. They all provided different results.

There were some stand out differences though, let’s take a look in more detail.

Firstly, a personal view

Personally I hate popups, they annoy me more than anything else on the Net and I have actually never provided my details to a site that uses one. That being said, they do have their place and if the numbers support it, you should use one. My advice is trial one for a while (at least a few months) and if it doesn’t achieve the results you were after try something else.

Let the user decide if they find value in your content before forcing them to decide if they want to subscribe.

The plugins

The three plugins we trialled over a period of 6 months were: [Read more...]

Optimising Your WordPress Website for Search

Optimising your WordPress website for search

At the time of writing this post, WordPress powers more then 74 million websites worldwide. That’s an impressive statistic. How many of these website do you think are properly optimised for search? That’s something we will never know but certainly something worth considering, particularly if your website is one of the many millions powered by WordPress.

Today we’re going to look at some simple steps you can take to ensure your WordPress website is properly optimised for search.

Step 1 – Set your preferred domain

Within your WordPress ‘General settings’ set your preferred domain, this will be either a www or non-www version of your URL. The preferred domain is the one that you would liked search engines to index. Links may point to your site using both the www and non-www versions of the URL and there is no real right or wrong here. For the most part it is personal preference and both will work. [Read more...]