What is Inbound Marketing?
Inbound marketing is the strategy of attracting customers to your business by creating valuable content and experiences tailored to their needs and interests.
Inbound grows your business by building relationships with your customers and empowering them to reach their desired goals at any stage in their journey with your business.
How is Inbound Marketing Used?
Inbound marketing uses content to help potential customers find your business even when they are not ready to make a purchase. Developing a relationship early in their search for answers can lead to a preference for your business as they get to know, like and trust you— which can lead to a long-term relationship with you.
As a form of attraction or pull marketing Inbound focuses on visibility and engagement and doesn’t make people feel like they’re being sold to. It works particularly well for businesses that sell high-value services and typically have a longer buying process than those that sell inexpensive products. Online strategies include blogs, SEO, social media and more.
Inbound marketing is the opposite of push marketing which focuses on taking (or pushing) your products to your customers. Push marketing relies on the more traditional ways of marketing/advertising, such as direct selling via advertising, direct mail and trade shows.
Because it puts your customers into the driver’s seat, connecting your business with people genuinely interested in what you have to say and offer. It can do wonders for your business via brand awareness, loyalty, engagement and growth. In addition, Inbound is a powerful way to build trust, reputation and authority.